Day: 3 July 2023

WHAT IS YOUR STARTUP AND WHO IS THE TARGET MARKET?

MEMORehab is an online platform that provides allied health professionals (neuropsychologists, occupational therapists, psychologists, speech pathologists) with tools to deliver intervention programs to neurological patients online.

Our platform supports both patients and clinicians through the rehabilitation journey through a mix of telehealth to connect patients and clinicians (either in a group or individually as part of the intervention program) each week, patient management tools for clinicians to organise patients, data analytics for clinicians to review patient progress, computerized exercises for patients to practice skills they learn in the intervention, educational content so patients can learn about their condition and how to manage it, and inbuilt reminders to help patients attend to tasks.

How have you engaged end-users in the development of MEMORehab?

We began our journey by conducting a user experience study interviewing clinicians who had run intervention programs for patients suffering from memory related issues as a result of neurological injury.

From this study, we designed a platform for clinicians to deliver rehabilitation and continued conducting research with clinicians to further develop the platform and understand what tools they needed to run these sorts of interventions in a digital format.

Since then we have engaged both clinicians and patients in user studies and academic research to understand the impact and value of our product. We aim to continue working collaboratively with clinicians and patients to improve our platform.

Can you share some success stories or accomplishments that you’ve achieved since launching?

Since launching in February, we have onboarded multiple major hospitals and health districts across the country, in addition to conducting research with major universities and hospitals.

Since our launch, we have had multiple groups of patients use our platform successfully and really enjoy their experience. We are told that patients really engage with the program and really look forward to using MEMORehab each week and meeting with their group using our teleconferencing system, in addition to completing exercises and watching educational content.

Clinicians have told us they really enjoy the system and find it streamlined and easy to use.

WHAT IS YOUR STARTUP AND WHO IS THE TARGET MARKET?

The Care Co is an in-classroom software that teaches students aged 5-12 mental health lessons in school.

Inspired by self-paced teaching tools in the Reading, Writing, and Maths spaces, The Care Co designed a unique evidence-based, ability-based way to teach fundamental coping skills and scale psychology best practice in a learner-friendly way.

Our first targets include the 42 million students aged 5-12 in Australia, New Zealand, Canada, United States and the United Kingdom – with a comfortable lead pipeline of approximately 379,000 students well before our Australian go-live date, we’re off to a good start towards achieving our goal!

Priced as a per enrolled student per month SAAS subscription model, 1 million students would see us growing on $60.5 million in ARR.

How have you engaged end-users in the development of The Care Co?

We had a number of stakeholders that needed to be included in the design and development of our software–including young people. Several of these key roles including school leadership team members (the economic buyer or customer), in-classroom educators (the gatekeeper), and parents and guardians who are a great ally of ours in the kids mental health space.

While students are the ultimate end user of our product, our GTM, marketing, acquisition, and retention strategies (alongside development!) had to consider the opportunities, challenges, and gaps for each of these roles.

Can you share some success stories or accomplishments that you’ve achieved since launching?

We’re finishing Beta Testing across the Australian Winter 2023 season (Terms 2 and 3 in Australian schools).

Now partnering with the CPA to give some schools a free trial period as part of their STEP-tember physical health and wellness program participation, the rest of the Australian primary education community will be able to start procuring licences (and using!) The Care Co from October 2023.

We’re super excited to cross the major milestones of both free participants and going live – because the pre-emptive response and interest from the community has been both great and warming!

WHAT IS YOUR STARTUP AND WHO IS THE TARGET MARKET?

Enabled Play is a platform that gives users the ability to augment and control their technology in ways that work best for them using voice controls, face expressions, body gestures, virtual buttons, and more.

For businesses, we provide the ability to create new levels of equitable access to their platforms and services while also being able to spotlight their services to our users as a new accessible place to be whether it be a game, a bank, a streaming platform, or productivity tool.

How have you engaged end-users in the development of ENABLED PLAY?

Our platform is built for people with disabilities and as well as with them.

From the beginning of our R&D to each feature implementation, we involve our community of users, testers, and supporters to provide as much feedback and review before we even get to the design stage. We have a group of about 2000 people of varying ages and abilities who participate in that constant feedback loop.

We even talk with a number of our users about our naming conventions and brand naming.

Can you share some success stories or accomplishments that you’ve achieved since launching?

We’ve built an amazing team of icons in this industry that share in our vision of equitable access for everyone. We’ve also introduced thousands of users to our platform who love and use Enabled Play every day.

The 450 characters can’t do the number of quotes and amazing feedback we’ve received justice, but here’s one that is close to encapsulating it from Aaron Price at AbleGamers:

“The current adaptive gaming scene is in a messy hodgepodge of tech. Everyone’s disability requires a unique solution. If a person with disabilities wants to maximize their gaming potential, their controls often necessitates a mixture of assistive technology pulled from many different avenues that don’t logically correlate when people think about videogames. For individuals with disabilities, this makes the process of gaming very confusing, extremely expensive, and time-consuming.

Enabled Play controls have taken huge strides to combine that patchwork of assistive tech that allows disabled gamers to control their videogames into one device all while including an easy-to-understand interface.​”