fbpx

#RA23 Startup Story | Springrose

WHAT IS YOUR STARTUP AND WHO IS THE TARGET MARKET?

At Springrose, we design adaptive intimate apparel that improves quality of life for the 200M+ women worldwide who have limited mobility. Our products help women get dressed quickly, painlessly, and independently, thereby restoring dignity and agency every day. The adaptive apparel market is expected to reach $400B globally by 2026.

 
How have you engaged end-users in the development of Springrose?

Our product was co-developed with 500+ women and 35+ clinicians across the discovery, development, and testing process. They’ve been involved every step of the way and every product detail comes from either a user or a clinician partner.

 
Can you share some success stories or accomplishments that you’ve achieved since launching?

Some customer success stories include women who have chronic pain or only one mobile arm being able to get dressed independently or experiencing less pain while getting dressed or undressed.

What sets your startup apart from competitors?

What sets us apart is that our product does not compromise on function, beauty, or support. Existing adaptive bras have at least two of the following problems:

  1. Only work for minor forms of limited mobility or dexterity;
  2. Are size-limited;
  3. Are unsupportive;
  4. Are unattractive; and
  5. Are unfriendly for women with a pacemaker, defibrillator, or other implants because they use magnets.
 
What advice would you give to aspiring disability tech entrepreneurs?

Don’t design in isolation and don’t put too much weight on your own experience when developing solutions. Make sure you talk to as many people as possible because it’s important to not design for a single story. Everyone’s experience is unique, but there are common threads that will emerge as you talk to people. Design for that shared experience to best serve the people you want to support.

 
What does it mean to you to be part of the Remarkable community?

The Remarkable community is a fun, supportive, and ambitious place where people are seeking to change the status quo for the better. Every founder is driven, thoughtful, and capable, while all the mentors and other people who support us are kind, uplifting, and experienced champions for the founders.

 

WHERE DO YOU WANT YOUR STARTUP TO BE IN 10 YEARS? 

In 10 years, we want to be the go-to place for adaptive intimate apparel and resources around women’s health at the intersection of disability.

For now we would love for anyone interested in joining us to reach out — whether that’s to provide input, test product, learn about roles when they become available, partner with us, or develop content.

All are welcome as we seek to improve quality of life.

 
Follow Springrose on social media
Other stories you might be interested in
A headshot of Emma Earley smiling, wearing a black t-shirt, next to text about an ask me anything session for the Accelerator program with a "Apply Now" button.
blog

2024 Accelerator AMA Global Startups

https://youtu.be/fDstDan2w6Y The above video is the full recording of the Accelerator AMA Global Startups, it includes sign language interpretation in Auslan, closed captions, with a

Read More »
Vibrant pink graphic with "Launcher Customer Showcase 2024 Cohort" text, part of the "Remarkable" series
blog

2024 Launcher Customer Showcase

https://youtu.be/rMWR6WIViOU The above video is the full recording of the Launcher Customer Showcase, it includes closed captions with a transcript below.  To access a version

Read More »