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#RA23 Startup Story | Indii

WHAT IS YOUR STARTUP AND WHO IS THE TARGET MARKET?

Indii is on a mission to enable greater independence for people with disabilities.

We’re initially focusing on helping the more than 17 million people worldwide with Cerebral Palsy (CP) and others who have limited mobility and fine motor control.

We’ve developed an adaptive switch, called Sofii, built on the latest smart home standards, designed to open up the many benefits of using this technology to new users.

 
How have you engaged end-users in the development of indii?

Building solutions with and alongside our community is deeply embedded in the way we work. But it’s not always been that way.

The initial inspiration for the work we’re doing was seeing the needs of my youngest sister, Sophie. Sophie has CP and had formed the basis of much of the design work we did, but I hadn’t gone out to speak to other users.

Once we started talking to our users that’s when the project really began to take shape. It is out of these conversations that many of the most innovative features grew.

The Sofii adaptable switch, a dark blue technology device with 4 black buttons one which has a green light on.
The Sofii adaptable switch, connected to a device by an electronic cord.
What sets your startup apart from competitors?

We’re positioning ourselves in an interesting place.

What we’re developing is at the nexus of assistive and smart home technologies.

The user-centred design that we’re bringing to the smart home space deeply considers user-need, particularly for people with a variety of disabilities.

Our focus on delivering a high-quality, attractive product that is at-odds with existing assistive technology that can cost as much as 5x what we’re charging, and lacks that focus on aesthetic design.

We want our approach to accessibility to be replicated by our competitors; the prospect of us achieving a cross-over success in AT and smart home is getting people in both industries excited.

 
What advice would you give to aspiring disability tech entrepreneurs?

Get out there.
Share your idea.
Speak to people.

It’s too easy to hide away developing in isolation. This is problematic for a number of reasons.

Firstly, you’ll build the wrong thing. Getting feedback from people on what you’re doing is important.

And more importantly, you need people. Telling people what you’re working on will greatly improve your chances of taking your business to the next level.

 
What does it mean to you to be part of the Remarkable community?

Remarkable is an incredibly nurturing community. Being supported and challenged by the team and the wider community has enhanced our entrepreneurial journey immeasurably.

 

WHERE DO YOU WANT YOUR STARTUP TO BE IN 1 MONTH, 1 YEAR, 10 YEARS? 

This time next year Sofii will be available via our website in Australia and the UK and through a network of NDIS and charity suppliers in both regions.

In ten years we have aspirations around providing products and services that enable people not only at home, but in public spaces, hotels and beyond.

The care space is full of innovative businesses vying for relevance and market share, and we believe our value will lie in enabling these companies to better create and manage their solutions by handling connectivity of these services with physical places and devices.

Follow indii on social media

#RA23 Startup Story | MemoRehab

WHAT IS YOUR STARTUP AND WHO IS THE TARGET MARKET?

MEMORehab is an online platform that provides allied health professionals (neuropsychologists, occupational therapists, psychologists, speech pathologists) with tools to deliver intervention programs to neurological patients online.

Our platform supports both patients and clinicians through the rehabilitation journey through a mix of telehealth to connect patients and clinicians (either in a group or individually as part of the intervention program) each week, patient management tools for clinicians to organise patients, data analytics for clinicians to review patient progress, computerized exercises for patients to practice skills they learn in the intervention, educational content so patients can learn about their condition and how to manage it, and inbuilt reminders to help patients attend to tasks.

 
How have you engaged end-users in the development of MEMORehab?

We began our journey by conducting a user experience study interviewing clinicians who had run intervention programs for patients suffering from memory related issues as a result of neurological injury.

From this study, we designed a platform for clinicians to deliver rehabilitation and continued conducting research with clinicians to further develop the platform and understand what tools they needed to run these sorts of interventions in a digital format.

Since then we have engaged both clinicians and patients in user studies and academic research to understand the impact and value of our product. We aim to continue working collaboratively with clinicians and patients to improve our platform.

 
Can you share some success stories or accomplishments that you’ve achieved since launching?

Since launching in February, we have onboarded multiple major hospitals and health districts across the country, in addition to conducting research with major universities and hospitals.

Since our launch, we have had multiple groups of patients use our platform successfully and really enjoy their experience. We are told that patients really engage with the program and really look forward to using MEMORehab each week and meeting with their group using our teleconferencing system, in addition to completing exercises and watching educational content.

Clinicians have told us they really enjoy the system and find it streamlined and easy to use.

What sets your startup apart from competitors?

We are the only service that offers solutions for both patients and clinicians.

Other systems either offer clinicians tools to deliver service online, or offer patients tools to improve their functioning. We offer both and provide clinicians with data about how their patients are engaging with the intervention process.

 
What advice would you give to aspiring disability tech entrepreneurs?

You will have some good days and some bad days…some times bad months.

Just do not forget why you started and remember to love what you are doing.

What does it mean to you to be part of the Remarkable community?

We are proud to be a part of the Remarkable community and be recognised as a company that is capable of making real change in this space. Being backed by Remarkable means they believe in our mission and that we can succeed.

WHERE DO YOU WANT YOUR STARTUP TO BE IN 1 MONTH, 1 YEAR, 10 YEARS? 

1 Month 1 Year 10 Years
We want to onboard 5 new clients and finish our research portal. We want to have broken even and be receiving our first recurring revenue from current customers in addition to having all the features on the platform polished. We also aim to have additional interventions added to the platform. We would like to be a multinational company with multiple interventions that can be delivered in a flexible way, helping patients achieve their rehabilitation goals across the globe.
 
Follow MEMORehab on social media

#RA23 Startup Story | The Care Co

WHAT IS YOUR STARTUP AND WHO IS THE TARGET MARKET?

The Care Co is an in-classroom software that teaches students aged 5-12 mental health lessons in school.

Inspired by self-paced teaching tools in the Reading, Writing, and Maths spaces, The Care Co designed a unique evidence-based, ability-based way to teach fundamental coping skills and scale psychology best practice in a learner-friendly way.

Our first targets include the 42 million students aged 5-12 in Australia, New Zealand, Canada, United States and the United Kingdom – with a comfortable lead pipeline of approximately 379,000 students well before our Australian go-live date, we’re off to a good start towards achieving our goal!

Priced as a per enrolled student per month SAAS subscription model, 1 million students would see us growing on $60.5 million in ARR.

 
How have you engaged end-users in the development of The Care Co?

We had a number of stakeholders that needed to be included in the design and development of our software–including young people. Several of these key roles including school leadership team members (the economic buyer or customer), in-classroom educators (the gatekeeper), and parents and guardians who are a great ally of ours in the kids mental health space.

While students are the ultimate end user of our product, our GTM, marketing, acquisition, and retention strategies (alongside development!) had to consider the opportunities, challenges, and gaps for each of these roles.

 
Can you share some success stories or accomplishments that you’ve achieved since launching?

We’re finishing Beta Testing across the Australian Winter 2023 season (Terms 2 and 3 in Australian schools).

Now partnering with the CPA to give some schools a free trial period as part of their STEP-tember physical health and wellness program participation, the rest of the Australian primary education community will be able to start procuring licences (and using!) The Care Co from October 2023.

We’re super excited to cross the major milestones of both free participants and going live – because the pre-emptive response and interest from the community has been both great and warming!

Four members from The Care Co team seated on a couch, smiling at the camera and wearing The Care Co t-shirts.
What sets your startup apart from competitors?
  • Our evidence-base – we’re all about scaling best practice in the paediatric psych space;
  • Our ability-based curriculum – we’ve stepped away from traditional age and grade based lessons and design a curriculum that ranges from students who need more support with their learning through to independent learners who can choose and action activities on their own.
  • We’ve gone this route to ensure all young people,  regardless of their ability-level or learning needs, can have a sense of agency in choosing their mental health activities for the day and learn new skills and habits they can action (almost!) on their own.
 
What advice would you give to aspiring disability tech entrepreneurs?

Come up with your development ‘thesis’ from day one. We design for students with disabilities or from trauma-informed backgrounds first because they are some of the highest risk young people for mental health challenges both now and later in life.

Through this framework so many other decisions can be made much more easily and it all begins with nailing down that key group.

 
What does it mean to you to be part of the Remarkable community?

So much – Remarkable is a humbling, brilliant, and kind group of tech lovers, entrepreneurs, program coordinators, and mentors who believe the world can be a better place.

 

WHERE DO YOU WANT YOUR STARTUP TO BE IN 1 MONTH, 1 YEAR, 10 YEARS? 

1 Month 1 Year 10 Years
Still in the midst of Beta Testing and confirming the true impact and outcomes of our software on students and educators alike. Definitely rolling into (or already rolled into) the New Zealand education community and finalising School Year 2024-25 with some US schools. No longer accepting that fundamental mental health literacy isn't a part of the core school curriculum. The same way we would never accept an education provider to forgo literacy or numeracy, we want The Care Co to pave the way for changing the core curriculum to include this critical life skill.
 
Follow The Care Co on social media

#RA23 Startup Story | Enabled Play

WHAT IS YOUR STARTUP AND WHO IS THE TARGET MARKET?

Enabled Play is a platform that gives users the ability to augment and control their technology in ways that work best for them using voice controls, face expressions, body gestures, virtual buttons, and more.

For businesses, we provide the ability to create new levels of equitable access to their platforms and services while also being able to spotlight their services to our users as a new accessible place to be whether it be a game, a bank, a streaming platform, or productivity tool.

 
How have you engaged end-users in the development of ENABLED PLAY?

Our platform is built for people with disabilities and as well as with them.

From the beginning of our R&D to each feature implementation, we involve our community of users, testers, and supporters to provide as much feedback and review before we even get to the design stage. We have a group of about 2000 people of varying ages and abilities who participate in that constant feedback loop.

We even talk with a number of our users about our naming conventions and brand naming.

Can you share some success stories or accomplishments that you’ve achieved since launching?

We’ve built an amazing team of icons in this industry that share in our vision of equitable access for everyone. We’ve also introduced thousands of users to our platform who love and use Enabled Play every day.

The 450 characters can’t do the number of quotes and amazing feedback we’ve received justice, but here’s one that is close to encapsulating it from Aaron Price at AbleGamers:

“The current adaptive gaming scene is in a messy hodgepodge of tech. Everyone’s disability requires a unique solution. If a person with disabilities wants to maximize their gaming potential, their controls often necessitates a mixture of assistive technology pulled from many different avenues that don’t logically correlate when people think about videogames. For individuals with disabilities, this makes the process of gaming very confusing, extremely expensive, and time-consuming.

Enabled Play controls have taken huge strides to combine that patchwork of assistive tech that allows disabled gamers to control their videogames into one device all while including an easy-to-understand interface.​”

What sets your startup apart from competitors?

There’s a few things that set us apart:

  1. We provide many different augmented controls that adapt to our users over time, prioritizing personalization and abilities over the technology.
  2. Our speech recognition and computer vision models for face expression and body gesture controls also run entirely offline to ensure the fastest performance and absolute privacy
  3. Our users pay nothing to use these new levels of accessible controls. Our business model does not implement a “disability tax” and instead removes it.
  4. For businesses, we provide new levels of accessibility beyond the box check of compliance. We provide personalized controls for each person so they can bring their “enabled play profile” to your apps, services, games, and more.
  5. We help drive new customers to our partners by introducing our users to the services that are accessible to them and where they can bring their profile of controls.
 
What advice would you give to aspiring disability tech entrepreneurs?

My biggest piece of advice is to build everything at every step with your users first. They should be top of mind at every step of the way and involved in those steps too. From concept and design to implementation and iteration.

If you’re building for people with disabilities, build it with as many people with disabilities as you can manage. Everyone’s experience in this world is entirely different – lean into that instead of shying away from that.

Also don’t just build a product, build a business. A proper go to market and business model that scales will help you reach your goals of impact far more than just a product will.

 
What does it mean to you to be part of the Remarkable community?

It means being part of a community of people who all wake up every day driven to make a difference in the world. Whether that difference be to a single person or to everyone, we’re surrounded by a group of people who want to change lives and leave a positive impact on the world.

 

WHERE DO YOU WANT YOUR STARTUP TO BE IN 1 MONTH, 1 YEAR, 10 YEARS? 

1 Month 1 Year 10 Years
We want to be in market with our production apps that have been tested by thousands of users with varying abilities around the world to help drive further adoption by users who are excited to use these new controls. We'd like to be a household name in the world of accessibility for people with disabilities and integrated into dozens of services where we provide massive value to both our customers and our users. We want to be a household name everywhere and be a publicly traded company that the world is excited to root for while we continue to innovate in the ways that people interact with technology while being able to say we've already made a massive impact on the accessibility and inclusion space.
 
Follow Enabled Play on social media

#RA23 Startup Story | XR Navigation

WHAT IS YOUR STARTUP AND WHO IS THE TARGET MARKET?

XR Navigation is building Audiom: The world’s most inclusive digital visual, auditory, and tactile map viewer and editor.

Our initial customer segment are businesses, governments, universities, and colleges who care about inclusion.

Next, we will focus on businesses, governments, universities, and colleges who are required to be accessible.

Eventually, we hope to partner with existing mapping tools like Google Maps, ESRI, Apple Maps, the different Microsoft mapping tools, and Mapbox to make their maps inclusive so all maps on the web can be accessible to the greatest number of people.

There are around 24 customer segments in this $22 billion industry that is growing at a 22% CAGR, and each segment has its own unique needs and purchasing process. University and colleges, who we are focusing on now, are a $105 million market segment.

 
How have you engaged end-users in the development of XR Navigation?

We are employing all blind developers to build the non-visual experience, and sighted map accessibility experts to build the visual experience.

We have run co-designs with around 30 blind participants, and evaluated the system on another 20 blind participants. Here are the papers we have published already, and there are 2 pending publication:

  • Paper: Biggs, B., Toth, C., Stockman, T., Coughlan, J., & Walker, B. (2022). Evaluation of a Non-Visual Auditory Choropleth and Travel Map Viewer. Published in the International Conference on Auditory Display, 2022. PMCID: PMC10010675.
  • Paper: Biggs, B., Coughlan, J., Coppin, P. (2019). Design And Evaluation Of An Audio Game-Inspired Auditory Map Interface. Published in the International Conference on Auditory Display, 2019.
  • Master’s Thesis: Biggs, B. (2019). Designing Accessible Nonvisual Maps. Ontario College of Art and Design University.
 
Can you share some success stories or accomplishments that you’ve achieved since launching?
  • We have 3 customers.
  • We received a Small business technology transfer grant (STTR) from the National Institutes of Health.
  • We won 1st place in the Klaus startup competition in March 2023
  • We installed an interactive 3D model map and digital audio map of the Magical Bridge Playground.
Campus map with pop-ups
Campus map with tool tip
What sets your startup apart from competitors?

We have the ONLY digital map viewer and editor that’s accessible to blind users.

 
What advice would you give to aspiring disability tech entrepreneurs?
  • Get people with disabilities on your team if they aren’t already. User-lead design is the best. This will mean being a remote company, but that’s normal now.
  • Participate in something like Remarkable or the Impact Center incubator if possible, it is a great experience.
  • It’s a bad idea to touch what the users think is working, there’s so much not working that it’s not worth your time to make a 20% improvement on something. Make a 500% or more improvement, or give access for the first time to something for a group. There are so many inaccessible things in the world, that it’s not worth doing anything less.
 
What does it mean to you to be part of the Remarkable community?

I am connected to mentors, startups, and coaches who know about disability tech, who care enough to make things inclusive, and who give feedback I trust because I know they are in this space.

 

WHERE DO YOU WANT YOUR STARTUP TO BE IN 1 MONTH, 1 YEAR, 10 YEARS? 

1 Month 1 Year 10 Years
New website with a demo campus map. 6 customers with 3 being colleges and universities and an STTR grant phase II. Maybe raised a seed round. On every map (or 95% of the maps) on the internet.
 
Follow xr navigation on social media

Remarkable Insights: Dinesh Palipana OAM

Transcript

[00:00] Viv: Would you mind doing a visual description of yourself and maybe if you want the setting that you’re in as well?

[00:05] Dinesh: I describe myself as a caramel man about 180 centimetres tall. Usually found in grey coloured scrubs using a wheelchair.

[00:16] Viv: Awesome. That is great. I think you’ve nailed that description. Today we’re gonna talk about all things disability, tech and innovation and a lot about your story. And so I might just ask you if you could do a bit of an intro of who you are and how you got to where you are.

[00:33] Dinesh: Today I work as a doctor in the emergency department and I work in, it was at least at one point, the busiest emergency department in Australia. I have a spinal cord injury. I sustained a traumatic spinal cord injury in 2010 as a result of car accident and it affected my fingers and everything below the chest.

[00:58] Viv: I suppose the position that you’re in is really interesting because being in the medical world, perhaps, and correct me if I’m wrong, there might be some people that really see disability through the lens of the medical model, and then you look at the social model as well and you realize within the medical setting, it’s actually the social model that really dictates how people experience disability. And have you had to face a lot of people with that real medical model perspective?

[01:26] Dinesh: I don’t even know if it’s the medical model in a way because some attitudes have been so staunch. Even last week when I had this conversation, I actually got an email from an educator in a high school who is trying to support a student who has a profound physical disability. They were saying a particular certifier of a program will not certify this student because they can’t physically perform CPR. This is one of the things that keep coming up in healthcare all the time. Can someone be a doctor or if they can’t do CPR? The thing is, in 2023, in a major hospital, particularly like Gold Coast or even ambulances, we have machines that do CPR, so they do compressions very well. They do compressions tirelessly, consistently, to good effect while the human beings can do other work. So when you put something like this up as a barrier to someone being educated it’s such a small part of medical care but sometimes this singular thing, this very simple thing is used as a barrier to not allow someone to be educated, to let someone work. So it’s things like that you keep coming up against and it is a very frustrating thing to sometimes deal with.

[02:59] Viv: I would love to know throughout your entire medical journey as both a professional and a patient, how have you seen technology evolve in relation to disability in the hospital setting?

[03:14] Dinesh: Oh, technology is evolving so rapidly, and in fact, just before we started this conversation today, I was on another phone call with a group in the US who is talking about ultrasound. Ultrasound is changing a lot of things about the way we practice medicine but I’ll tell you a little story about how ultrasound came to be in my hands. Couple years ago when I was working in the ED, I had a really difficult conversation with one of the specialist training colleges. After that, one of the emergency physicians who was my boss pulled me up in the corridor and he said, ‘what matters to me the most is not these’. And he pointed at my hands and then he said, ‘what matters the most is this and this’. And he pointed at my heart and head and he said, ‘no matter what the rest of you does, my standard for you as a doctor is about you and what’s inside’. Then he took it upon himself to teach me ultrasound. And so I’ve got this amazing machine where it actually just sits in my pocket, the probe, and it connects wirelessly to my big screen phone. And so I can actually look at certain things, and one of the things I can confidently do is just look for a baby’s heart. So one night, this was a couple of months ago in the middle of the night, it was about 2:00am a pregnant mum came into our department and she’d been bleeding and she had some pain and she was terrified that she was having a miscarriage. It was her and her partner, and they were so upset. The distress is, it’s understandable. So I was able to get this ultrasound out and pop it on her belly, and suddenly we could see this little dude moving around with a little heartbeat. Suddenly everyone was happy and the smile and the relief, and it was, it is one of the best moments in medicine for me. And she said, ‘do you love your job?’ And I said, ‘yeah’. And she said, ‘even at 2:00am you love your job?’, And I said, ‘yeah, especially at 2:00am I love my job’. I think that kind of signifies what technology can do for a physician with a disability, but it also has a flow on effect to a patient with a disability. Because with a tool like that, for example, you can share what’s happening so you can actually make healthcare more accessible and I think in 2023, that’s what this is all about. Like we have to empower our patients more. And when we see a healthcare gap, when we see a life expectancy gap for patients with a disability, putting more power in their hands to be in control of their own health, to empower people is going to give them better outcomes. Technology is not a distraction for the physician, it’s not a distraction in medicine, but technology is a tool that allows us to restore the time honored sacred tradition of the doctor-patient relationship.

[06:41] Viv: Dinesh! Oh, that is such a powerful moment. Thank you for sharing! That’s  such a cool story, particularly about the example of the use of your ultrasound. I’m curious to know, has there been any other examples of technology that you have had to use in an adaptive way for your work that other doctors perhaps that aren’t living with a disability have gone, ‘oh man, that is actually great and that will benefit me. I’m gonna adopt that tool as well?’

[07:11] Dinesh: Yeah, totally. Really early on, I started using an iPad that had the electronic medical record, so I was using this iPad when I was actually a student and then an intern, I was using it in ward rounds and things, and rather than pushing this big cumbersome computer on wheels around, we were able to just pull up things really quickly. We were able to run around and we had this iPad that had everything at our fingertips. Then I started printing prescriptions before it became widespread in our hospital. And printed prescriptions, like if you think about it, how much room is there for error when you hand write? So these were legible, these were able to be read by the pharmacists. I started using dictation. So dictation not only allows me to be quicker, it allows me to write better notes and think better while I’m doing it. So some of these tools other doctors have started using it now in our hospital and it just makes medicine better. There are some really cutting edge tools coming out now as well. There is an amazing set of neurointerventional radiologists. So they treat things like strokes and aneurysms and things in the brain. They have a robot which you can drive and do a procedure in someone’s brain with it and you can actually do it remotely as well. So if you’re sitting in Sydney, you could do it potentially in Cairns or somewhere like that. The cool thing about that robot is that the controls are totally workable by someone like me. So there are so many tools that have simple things like voice recognition that are being uptaken, but there’s also some really cool things that are coming up that will be the frontier of medicine as well.

[09:03] Viv: Where do you think the technology used in hospitals needs to go? What are your hopes for the accessibility and the tools that you have access to? Is it a place for ‘ChatGPT?’ Are remote doctor’s gonna be more of a thing using these sort of amazing robots that you speak of?

[09:18] Dinesh: We have so many gaps, right? Gaps for rural Australians in healthcare. So we’re still trying to figure out ways in how can we offer the same healthcare or the same quality, the same speed of healthcare to people living in rural areas. Because at the moment that’s a challenge. And then when you put intersections into that as well. So if you say have a rural Australian with a disability, if you have a rural Australian from a cultural and linguistically diverse background, once upon a time our imaginations were limited by the technology. I remember when it was 10, 20 years ago, the speed of the computers and the power of the computers that were widely available limited what we could do. But today that’s not the same. We have a phone in our hand that probably has more power than multitudes of computers in a single institution 40, 50 years ago. So we can do so much so today we’re only limited by our imagination, not the technology. So we have the potential to do so much. So I think we just need to enable innovators. We need to enable problem solvers to come up with solutions to go and do some of these things to solve the critical problems in healthcare. Technology is going to change the way medicine is delivered and if we don’t keep up it’s going to cause an issue.

[10:47] Viv: And do you think that the reason you were able to see it so clearly is because you have had to use technology because of your spinal cord injury?

[10:57] Dinesh: Yeah. Even when I first started as a student and as an intern, we still had a lot of paper forms, but I actually scanned it into my iPad and digitized a lot of the forms myself so we could still have the same thing. So yeah I was, for the sake of efficiency, and actually in my first year as an intern in the emergency department, I was seeing 25% more patients than my colleagues on average.

[11:23] Viv: Wow. And that’s a result of you using this digital tool instead?

[11:28] Dinesh: Yeah, I was just finding workflows to make myself quicker.

[11:33] Viv: I’ve only known you for a short while, but even the creative thinking that you have to improve the efficiencies of your workflow and the projects that you’re leading, it sounds like you’re constantly thinking big and of ideas and solutions, and I hear, that sort of message through my work with the disability community is that, people with disabilities are natural problem solvers out of necessity, and also because it’s how, sort of the creativity that is instilled in them, when they’re having to do this constant sort of barrier breaking. How much consultation do you see with people with disability in the healthcare system when you do see technologies being put in place at work and funding going towards certain projects? Are they tapping into the sort of the disability community and saying, what are your thoughts on this? Can you help us design this so it is accessible?

[12:19] Dinesh: It is starting to happen, institutions and projects leads are starting to see the importance of this, and they’re starting to realize that it’s a whole ‘nothing about us, without us’ conversation. So I think it’s starting to happen. It’s probably not as ubiquitous as we would like yet. One of the other things I think is in addition to consultation is to actually empower people with disability to do this and one of the most frustrating things to see are kids being denied opportunities to go through schooling and to go through secondary school and then to get into tertiary education because they have a disability. That is so frustrating to see because we’re not even allowing some of these kids to explore their potential, to tap into their potential. I think in addition to actually consulting with people with disability, we actually need to give people opportunity and equity to pursue education and to start developing some of these things themselves.

[13:30] Viv: Dinesh to finish the episode, I would love for you to share a Remarkable Insight, and that can be some advice, a quote or something you would just like our listeners to leave with and think about.

[13:41] Dinesh: I read this quote once and I think it just sums up everything to me. It was something along the lines of never accepting the world as it is but daring to see the world for what it could be. If we took that and if we worked towards the world for what it could be, then I think that’s how we create an amazing place for us all.

[14:10] Viv: Thank you so much, Dinesh, it’s been so wonderful to learn more about your story and your insights have been truly remarkable.

[14:17] Dinesh: Thanks for having me Viv you are awesome!

Follow Dinesh Palipana on LinkedIn and Instagram. For more updates on what is happening with Remarkable follow our socials! 

#RA23 Startup Story | Virtetic

WHAT IS YOUR STARTUP AND WHO IS THE TARGET MARKET?

Virtetic is creating game-based virtual reality interventions for people living with limb loss.

Our VR interventions are aimed at helping people start their rehabilitation and prosthesis use training as soon as they recover from surgery.

 
How have you engaged end-users in the development of Virtetic?

We’ve taken a co-design approach from the start. From the problem-solution validation stage to play testing each iteration of our VR interventions. We engage with prosthesis users and clinicians to understand their needs and wants. What is important to them? What are their goals? How can VR support their goals. Through this approach, we make sure that whatever we create has a purpose and supports our users.

 
Can you share some success stories or accomplishments that you’ve achieved since launching?

We are yet to launch our first product, but every engagement we have with someone new is encouraging. People meet our VR experiences with excitement and always are generous with their feedback.

One big this is that we’ve been collaborating with the #1 prosthesis manufacturer, Ottobock, for a few years now. It’s amazing to have their support and advice along the way.

What sets your startup apart from competitors?

Our expertise and approach.

Virtetic was founded following five years of virtual reality and prosthetics research, and over 20 years of research on human motor learning and clinical care in the field of prosthetics. This makes the Virtetic team a world leader in this space.

Our co-design and game-based approach has helped use create unique VR interventions that are clinically relevant, and meaningful for people’s goals post limb loss. While the game-based part helps guide people through their journey in an approachable way that adapts to the needs of each individual.

 
What advice would you give to aspiring disability tech entrepreneurs?

I cannot stress enough the idea of “user-in-the-loop”.

I think most people in disability tech are close to the problem, so they’ll take this approach anyway. But this can always be taken up a notch, engaging with as many people as possible. Everyone’s lived experience is different, and you will always learn something new from people. So, approach things with a curious mind, and continuously engage with the experts!

 
What does it mean to you to be part of the Remarkable community?

Support.

We couldn’t be happier with how welcoming and supportive the Remarkable community is. Everyone has made their best effort to help us out and make us feel part of the community. So, we are keen to contribute back to the Remarkable family as much as we can.

WHERE DO YOU WANT YOUR STARTUP TO BE IN 1 MONTH, 1 YEAR, 10 YEARS? 

1 Month 1 Year 10 Years
We would like to see our first VR intervention being piloted at our existing partner clinics. We would like to be offering multiple VR solutions for people living with different types of amputations. We want to be the standard of care for pre-prosthetic training and rehabilitation, and offering solutions beyond the prosthetics industry.
A person standing in front of a computer screen wearing a virtual reality headset and interacting with Virtetic technology.
 
Follow Virtetic on social media

#RA23 Startup Story | Springrose

WHAT IS YOUR STARTUP AND WHO IS THE TARGET MARKET?

At Springrose, we design adaptive intimate apparel that improves quality of life for the 200M+ women worldwide who have limited mobility. Our products help women get dressed quickly, painlessly, and independently, thereby restoring dignity and agency every day. The adaptive apparel market is expected to reach $400B globally by 2026.

 
How have you engaged end-users in the development of Springrose?

Our product was co-developed with 500+ women and 35+ clinicians across the discovery, development, and testing process. They’ve been involved every step of the way and every product detail comes from either a user or a clinician partner.

 
Can you share some success stories or accomplishments that you’ve achieved since launching?

Some customer success stories include women who have chronic pain or only one mobile arm being able to get dressed independently or experiencing less pain while getting dressed or undressed.

What sets your startup apart from competitors?

What sets us apart is that our product does not compromise on function, beauty, or support. Existing adaptive bras have at least two of the following problems:

  1. Only work for minor forms of limited mobility or dexterity;
  2. Are size-limited;
  3. Are unsupportive;
  4. Are unattractive; and
  5. Are unfriendly for women with a pacemaker, defibrillator, or other implants because they use magnets.
 
What advice would you give to aspiring disability tech entrepreneurs?

Don’t design in isolation and don’t put too much weight on your own experience when developing solutions. Make sure you talk to as many people as possible because it’s important to not design for a single story. Everyone’s experience is unique, but there are common threads that will emerge as you talk to people. Design for that shared experience to best serve the people you want to support.

 
What does it mean to you to be part of the Remarkable community?

The Remarkable community is a fun, supportive, and ambitious place where people are seeking to change the status quo for the better. Every founder is driven, thoughtful, and capable, while all the mentors and other people who support us are kind, uplifting, and experienced champions for the founders.

 

WHERE DO YOU WANT YOUR STARTUP TO BE IN 10 YEARS? 

In 10 years, we want to be the go-to place for adaptive intimate apparel and resources around women’s health at the intersection of disability.

For now we would love for anyone interested in joining us to reach out — whether that’s to provide input, test product, learn about roles when they become available, partner with us, or develop content.

All are welcome as we seek to improve quality of life.

 
Follow Springrose on social media

#RA23 Startup Story | Focus Bear

We’re excited to introduce our #RA23 Startup Story series!

Over the next few weeks we will be sharing a blog post featuring a Q&A with each of the 12 startups taking part in our 2023 Remarkable Accelerator (#RA23) program. 

To kick-off we’re thrilled to be sharing the Focus Bear Startup Story!

WHAT IS YOUR STARTUP AND WHO IS THE TARGET MARKET?

Focus Bear is an anti-distraction and anti-burnout app for people with ADHD and ASD. The team behind Focus Bear is neurodivergent (ND) – we tried all the productivity and wellness apps out there and didn’t find them a good fit for our brains…so we built our own.

Rates of ADHD diagnosis are skyrocketing at the moment due to increased awareness. Our target market is ND folks (15 years and older) who need help focusing on their studies or work. 

 
How have you engaged end-users in the development of Focus Bear?

We started by building the app for ourselves. Half of our team is ND so we experience the productivity and wellbeing challenges we’re trying to solve ourselves. Along the way, we’ve interviewed hundreds of ND folk to find out what would be most helpful and after we released the first version of our app, we’ve had 1,000+ people try it out and give us feedback. We’re constantly iterating (up to version 173 of the Mac app).

 
Can you share some success stories or accomplishments that you’ve achieved since launching?

We’ve got 15 paying customers using the Focus Bear app and more downloading it every day. Our users say it makes them more productive, helps them sleep better and even improves the cleanliness of their desks! We encourage healthy habits like planning the following day and doing 2 minutes of tidying up.

We were voted #1 productivity app of the week for our companion app ‘Late No More’, which is a punctuality app for ND people.

What sets your startup apart from competitors?
  • We’re using our lived experience, as well as our customers’, to design the product to specifically help ND people.
  • Our app is holistic – it blocks distractions across all devices (most distraction blockers are only for the computer or only for the phone) and encourages metacognitive strategies (e.g. planning the next day) and wellbeing practices (microworkouts, deep breathing) that boost focus.
  • We have a cute bear mascot. 
 
What advice would you give to aspiring disability tech entrepreneurs?

Talk to potential customers early and often. One person with disability is one person with disability so make sure you don’t over-index on the first few people because there might be bigger needs that you’re missing.

Also, go to face to face events, they’ve been the best sources of feedback.

 
What does it mean to you to be part of the Remarkable community?

I feel supported and inspired. All the mentors in the Remarkable community are eager to help and it’s super inspiring seeing what the other startups in the cohort and the alumni are doing.

 

WHERE DO YOU WANT YOUR STARTUP TO BE IN 1 MONTH, 1 YEAR, 10 YEARS? 

1 Month 1 Year 10 Years
To get our iOS app on the app store (Apple Developer team please approve us 😅). To roll out the app across organisations (looking to do pilots with organisations that have a neuroinclusion strategy). To have a productivity and wellbeing ecosystem that helps ND folks thrive in all aspects of their lives.
 
Follow Focus Bear on social media

Remarkable Insights: Elizabeth Chandler

Transcript

[00:00] Viv: We would like to acknowledge the traditional owners of the lands on which we record this podcast, the Gadigal people. This is their land, never seated, always sacred and pay respects to the elders past, present, and emerging of this place. Coming up on Remarkable Insights.

[00:17] Elizabeth: Chat, GPT can hallucinate this is where it makes up facts and it thinks that there are references to people that actually don’t exist. Quite an interesting one is ask it the last digits of pie and it will give you an answer. So you can understand then how actually AI hallucinating these facts and details, not only previlates any bias but also creates misinformation, which is generally very bad for society as a whole. So there is a level of gatekeeping.

[0:51] Viv: In this episode, we speak with self-proclaimed poet of Code Elizabeth Chandler, who is harnessing the power of AI to shape technology that fits a more inclusive, better, and brighter future. Elizabeth, thank you so much for coming and joining me for an episode of Remarkable Insights. How are you

[01:08] Elizabeth: I’m very well, thank you. How are you?

[01:10] Viv: I’m very well. Just before we jump into learning about the wonderful world that you live in we like to start our episodes by inviting guests to do a visual description of themself.

[01:21] Elizabeth: Sure. I am a petite person short, brown, blondish hair, brown eyes and a fringe.

[01:33] Viv: Thank you so much for coming in and joining me to talk all things disability and innovation. For people who don’t know what it is you do, would you mind just doing a really quick intro about who you are and how you got to this place in your life?

[01:49] Elizabeth: Yeah, of course. So I’m Elizabeth Chandler. I’m the CTO and founder of the Good Robot Company. My role in Good Robot is pioneering our technical solutions research, collaborations, and also managing the technical and research teams. So I actually worked in sustainability computing and utilities before going off to Good Robot and I specialize in ethical AI and that’s also what the I guess the solutions our company makes, hence Good Robot. So we really want to pioneer this accessibility and inclusivity narrative in a AI enabling it to be more equal for a variety of users using it and actually have technology that reflects a society that we live in.

[02:36] Viv: I understand you may only be 22 years old having achieved all of this. Is that correct?

[02:42] Elizabeth: Yeah. So I’m 22. I started a computer science degree when I was 16. So I think I, I got a bit of a head start really to launch pad off of and I have autism, and it was actually funny I guess when I was like, yeah I wanna start a company with this, because a lot of my friends and family were like, ”are you gonna be okay with that Because that requires a lot of social interaction”. So from then on, it’s been about managing some of these challenges, but because of my brain being able to think in those systems and be able to think in kind of causality, I was able to actually make a bias detection solution that has users a research method that hasn’t actually been used in industry up to now.

[03:29] Viv: You’ve obviously got this real interest in the ethics behind this sort of technology. Is that motivated by your experience of autism?

[03:38] Elizabeth: Yes, partly because I got frustrated at the amount of recruiting tools. They still use facial expression tests to say whether someone’s socially competent and they take this data through like the gamification test about whether someone’s scowling or angry or upset. Like understanding the nuance between it. They assumed that if you can’t do that, then you can’t actually operate within a business setting. And I was just really frustrated at that reductionism. So I asked companies how they were approaching ethical AI and they said, oh, ‘data drift’. And I was like, that’s not enough. Cause that only compares the data that you have in the existing laboratory set to the real world, but when you have bias that’s ingrained into the way that they operate and the methods that they’re using, then you are going to be excluding an entire group of individuals who aren’t able to do potentially really well at a role because of one stream of data they had. So yes, it was, there was an element of personal frustration with the system, but I think behind most like big entrepreneurial projects, there is really.

[04:51] Viv: And for listeners who might not know, would, do you mind elaborating on what exactly AI bias is and how that relates to your company?

[04:59] Elizabeth: Those that are familiar with the term AI bias will probably think of data drift and perhaps some of the case of Chat GPT misgendering people or using stereotypes for jobs. For example, gendering job roles is another one that a lot of large language models are struggling with currently. This is an example of AI bias, but we also take that to a deeper level and look at association bias. A great example is recruitment, we had a case study where those that took maternity leave actually had less equal chances of getting that job because the AI saw that as a gap in their CV rather than maternity leave, and that creates a lot of issues for individuals that are workplace returners or those that have taken paternity leave as well, that are trying to get back into the industry. Especially for like large corporations that are employing these sort of large technical models because these won’t even get to a human until way later in the process means that actually there’s no kind of human awareness or human intervention, this is even a problem potentially. And the way we approach this is by creating a counterfactual. Counterfactual is the smallest instant that has to change to the variable, or in our case, the context in order to have an overall change in the decision. For example, if you have, two individuals exactly the same profile. One of them takes maternity leave, does it change the overall outcome of the hiring decision? And if so, like why? But you can also do this the other way. So if you have two employees, one with an autism diagnosis, exact same scores, but you have as I mentioned earlier, the facial expression test. If you disregard the facial expression test, would they otherwise get the job or get through to the next round? These are questions that we’re asking to understand. If we can create technical interventions, then increase these equal opportunities and actually also make sure companies aren’t breaking the law. Because they’re inversely breaking the 2010 Equality Act in the UK so there’s a legal element to this as well.

[07:06] Viv: With the buzz that’s been going around with Chat GPT and the possible positives that it could bring, the disability community and the real risks, it could bring them?

[07:17] Elizabeth: From an academic context my best friend has ADHD and she finds it very helpful to put in the bullet points that she comes up with for a paragraph and put it into Chat GPT to actually make that paragraph for her. So in terms of initial benefits from what I’ve seen in the real world, a lot of the benefit comes with organization of thought in a way that sort of is understandable to a wider audience. For me, I can talk in too technical details sometimes, so actually Chat GPT is really helpful to make it more generalized to a bigger audience. And also a great prompt to use is explain this concept to a 10 year old. So if there is also concepts that I’m finding quite difficult with then actually by using Chat GPT I can be like, ‘oh, can I please understand this element of workplace relations’ as if you were explaining it to a 10 year old. And that’s really helpful because it allows me to understand social context. Although it’s from an AI that has probably more understanding than I do. The risks as we’ve seen with Chat GPT can hallucinate, where this is where it makes up facts and it thinks that there are references to people that actually don’t exist. Quite an interesting one is I’ll skip the last digits of pie and it will give you an answer so you can understand then how actually AI hallucinating these facts and details. Not only previlates any bias but also creates misinformation which is generally very bad for society as a whole. So there is a level of gatekeeping and the other element to be aware of is feedback loops. Now it’s a little bit unclear as to how Chat GPT is actually programmed to interpret the way that users communicate with them. But for example, if you say to Chat GPT if ‘two plus two equals four, no that’s not right, it actually equals five’. It will apologize and say that it’s relearn it as five. There is a question around whether actually users have the ability to then create additional biases are very negative to society and prevalent negative societal issues within Chat GPT and there is a sense of people tend to personify AI and robotics and with Chat GPT especially it, it can come across quite eerie and quite personally, quite offensive sometimes with what it comes out with.

[10:01] Viv: And do you have any examples of AI that’s used in workplaces now as an accessibility tool?

[10:10] Elizabeth: Quite an interesting one actually. I don’t think I can say the name of the company, but I can say the use case, which is what I’m allowed. And so they had a workplace productivity tool and this is something that could collect For example, how fast people get through their tasks, how fast they do emails, and how much time in they spend a different task throughout the day and produce like a productivity score to then go on and support their performance review. When we first came into this company, we were like, ‘what are you doing?’ Because it’s a completely, it’s so complex to try and apply figures and statistics of people across a company, very big company, very different departments. ‘Yes, you’re being productive’, ‘No, you’re not’. Especially when you are comparing stuff like accounting to marketing, right? There’s hugely different skillsets and very different thought process behind actually what needs to be done there. And one of the other things I said, you take account of reading speed, how do you take in account of dyslexia? Interesting. I was like, yes, because they’re not allowed to access employee data legally because that is against GDPR. But by not doing so, they’re also not able to really take account, or for example, where disabilities goes into the productivity software. So we used it as an opportunity then to work with them and actually create a really inclusive and accessible piece of software. So if it found that there were dips in areas like for example, reading speed, it would then adapt the scores to then support for example, any challenges they might have, but also then suggest tools in a way that’s nonjudgmental, so it doesn’t go through an individual. That individual doesn’t have to reach out for help or feel put on the spot for it. It would just say, ‘Hey, would you like a free subscription to say, read and write goal? ‘ Would this be helpful? Try it out. See if it, it makes an impact’. And by offering additional accessibility tools in the workplace in a way that doesn’t actually have a human sitting down going, ‘oh, there’s an issue with X, Y, Z, so we feel like you might need this tool even though you know you haven’t asked for it,’ that can, it can feel quite presumptuous. So by having an AI, a prompt and just ask. It can feel a lot more welcoming

[12:34] Viv: And on a day-to-day basis, what role does AI play in your life?

[12:39] Elizabeth: I don’t know if it is coming through on this camera, but it might, is I’m actually using it AI as well right now for my camera which actually helps me because I can see on the screen when I look off to the edge, it produces a little dot that goes and moves around to direct my attention back towards where the camera is so I can try and give you a bit more eye contact. So lots of little accessibility bits and how AI plays into my life.

[13:05] Viv: That is so cool. I would love that camera, that camera dot! Help me, Elizabeth! We like to ask people to leave listeners with a Remarkable Insight, and that might be a piece of advice, some sort of knowledge moving forward into the future of AI perhaps. But what would you like people listening to go off and think about after this chat

[13:29] Elizabeth: It would be probably to look at the terms and conditions actually and just have a little read at software documentation of any technology that has a lot of your personal data involved. They have to say it legally in the software documentation, how they use your data, and a lot of individuals that aren’t aware actually where some of the data goes sometimes. So if you are a listener listening to this, Have a little peek because it will be on there somewhere hopefully on the website of tech that you are using.

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